See the health infographic: Leftover Lessons: Know What’s Safe to Eat and What’s Not Northwest Primary Care: Go for the NicheĪnother food pyramid infographic? Or stats about the flu? Meh. This approach makes everyone happy: the quick scanners as well as the deep divers. Write a great blog post and then turn it into an infographic. At Aha Media, we recommend this as a best practice: give readers quick facts or visuals as well as longer form content. For readers interested in the ins and outs of leftovers, they can read the accompanying blog post under the infographic. Visuals are large, and text is minimal.īut OhioHealth hasn’t forgotten that people often want to know more. This food safety infographic cuts to the chase. People want information visually, but they also want it fast.
Some people forget this, creating infographics that are way too long. See the health infographic: From Its Humble Beginnings, How Einstein Grew OhioHealth: Get in and Get Out (But Offer an Option for More Info)Ī visual presentation doesn’t mean dumping all of your text into cute boxes and circles. So give your readers a visual to remember you by. People can retain information better when it’s presented through images. You actually want to find out what happens next! The timeline format and interactive animation keep you hooked till the end. The infographic subtly takes promotional, potentially boring content and makes it compelling. “The history of our hospital begins in …” Cue the snoring - you’ve put your audience to sleep.īut Einstein Healthcare Network manages to make history exciting with a clever infographic. See the health infographic: Why Cleveland Clinic Supports Vaccination Einstein Healthcare Network: Making History Fun The infographic uses clean, uncomplicated visuals to display hard facts and tell a powerful story about the importance of vaccines. They used a variety of methods - including an infographic - to share their stance. Two years ago, Cleveland Clinic chose a side in the controversial vaccination debate. It takes guts for a hospital to stand loud and proud on a sensitive issue. See the health infographic: Treat your Heart as a House Cleveland Clinic: Use Visuals to Take a Stand This infographic also includes examples of heart specialists who work on the various areas of the “house.” Mayo Clinic compares the anatomy of a heart to the blueprint of a house - something many people can understand. Infographics are a great place to use them. Mayo Clinic: Make the Complex UnderstandableĪnalogies help with the hospital marketer’s task of turning complex info into something relatable. Here are 5 examples of hospitals doing this well. Create relevant infographics that resonate with audiences.
Like with any quality content, it’s about providing value. So what’s the trick? Trick question! There is no trick. Infographics impact website performance: Studies have shown they can increase website traffic by up to 12%.Consumers gobble up visuals: Eye-tracking studies show that internet readers spend more time looking at your pie charts and images than reading your text.Wield your infographics wisely, and you shall be rewarded.
#Health infographic examples how to
They’re hardly dead - you just have to know how to use them effectively. Over the past 4 years, infographics usage has increased a staggering 65% among B2B marketers ( Hubspot).
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